Travis Schultz & Partners
SCOPE OF WORK
Smith Madden partnered with Travis Schultz & Partners to deliver a comprehensive brand elevation strategy for one of Queensland’s fastest-growing law firms. Since its inception in 2018, Travis Schultz & Partners has grown from a five-person team to over 60, expanding its presence with a new Gold Coast office and building a reputation as a leader in compensation law. With this rapid growth, the firm sought to refine its identity, evolve its key messaging, and prepare for a significant new website.
Brand Positioning Audit + Strategy
Smith Madden began with a full brand review and audit, analysing Travis Schultz & Partners’ logo, typography, colour palette, and branded assets, alongside an evaluation of its messaging.
Through competitor research, we identified the opportunity to replace “compensation with compassion” with the stronger positioning “Proven Expertise”, reflecting Travis Schultz & Partners authority, fairness, and results-driven reputation.
Proven Expertise Campaign
The new positioning launched through a multi-channel digital and OOH campaign, including bus and taxi wraps, bus stop billboards, building signage, and large-format displays. Digital channels spanned Google, Meta, and LinkedIn for maximum reach.
A bespoke media shoot, Art Directed by Smith Madden in collaboration with Raw Lens Media, created a premium image library for use across campaign and brand touchpoints.
Brand Refresh
We delivered a minor brand refresh, refining the logo, typography, and colour palette while preserving brand recognition. Updated brand guidelines ensured consistency across all channels.
A highlight was the design and development of Travis Schultz & Partners’ new, content-rich website - schultzlaw.com.au, inspired by the New York Times, featuring over 1,000 blog articles, media releases, and case summaries. Built with scalable templates, intuitive navigation, integrated lead capture, SEO optimisation, and responsive design, the site delivers a seamless user experience.
Ongoing Retainer
Smith Madden continues to support Travis Schultz & Partners through a design and digital advertising retainer, providing monthly ad design refreshes, campaign optimisation, and strategic recommendations to maintain brand strength and drive growth.
About Travis Schultz & Partners
Travis Schultz & Partners was founded in 2018 with a mission to provide accessible, expert legal representation in compensation law without the high fees often associated with top-tier firms. In just six years, the firm has grown from a five-person team to over 60, expanding across Queensland with offices in the Sunshine Coast, Brisbane, Cairns, and the Gold Coast. Renowned for their professionalism, community involvement, and results-driven approach, Travis Schultz & Partners is built on the values of fairness, compassion, and Proven Expertise, delivering exceptional outcomes for clients while maintaining a strong local presence.
Travis Schultz & Partners Website | Facebook | Instagram | LinkedIn
Client location: Queensland-wide, with head office in Maroochydore