Marketing.
Stand out in a crowded digital landscape. Elevate your brand’s presence with tailored strategies from a trusted marketing partner. We craft bespoke digital strategies, spanning Paid Media, SEO, Content Marketing, Email Marketing, Digital PR, and Performance Analytics. Rise above the competition and trust us to propel your brand’s success in today’s ever-evolving digital sphere.
Marketing Solutions
A consumer’s first impression is formed in one tenth of a second. For a business with superior branding, this is when the magic happens. At Smith Madden, we strategically craft a brand’s visual presence to make an impactful, memorable, and trustworthy first impression.
We, at Smith Madden, are your expert partners in navigating the dynamic landscape of marketing, ensuring your brand’s success. We specialise in crafting tailored digital marketing strategies, including Paid Media, SEO, Content Marketing, Email Marketing, Digital PR, and Performance Analytics.
Paid Media
Our global paid advertising expertise delivers tangible results through tailored PPC campaigns across platforms like Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. Proficient in Google Ads, we strategically target potential customers with Search, Display, and Video Ads, aiming to increase website traffic, generate leads, and boost sales. Utilising advanced programmatic ad buying technology, we ensure ads reach the right audience at optimal times and platforms. Our visually appealing display ads, engage and retarget audiences, utilising a deep understanding of your brand to align with specific goals.
Search Engine Optimisation
Recognising the crucial role of a brand’s online presence, our SEO tactics improve website traffic quality and quantity, elevating search rankings, increasing organic traffic, enhancing user experience, and boosting revenue. The synergy of on-page, off-page, and technical SEO ensures optimal online visibility. On-Page SEO ensures content relevance and user-friendliness, while Off-Page SEO builds authority through quality backlinks. Technical SEO optimised site structure, speed, and indexing for overall website health and performance.
Content Marketing
A well-crafted content strategy serves as the foundation, aligning efforts with business goals and audience needs. Our in-house design team produces engaging content to establish authority and trust, driving brand visibility, audience engagement, and fostering business growth and customer loyalty.
Email Marketing
Smith Madden specialises in crafting custom email marketing campaigns to drive conversions and foster customer loyalty. Our specialists strategically plan campaigns, ensuring email content aligns with business goals and audience preferences for maximum engagement. Our graphic designers create visually appealing newsletters, and meticulous tracking of analytics provides valuable insights for data-driven adjustments, optimising future email efforts.
Public Relations
As seasoned PR specialists, we represent leading global brands in lifestyle, hospitality, luxury, travel, property, health & wellbeing. Our strategic PR approach garners media attention, constructs stellar reputations, and nurtures relationships with customers and stakeholders. Leveraging extensive PR experience and strong media relationships, our team ensures key placements across various platforms, positively impacting the backlink profile and enhancing search engine rankings (SEO) through reputable sources.
Performance Analytics
We turn data into actionable insights for businesses across Australia. Our approach involves precise consumer targeting, brand personalisation, A/B assessments, and continuous optimisation to tailor campaigns for improved conversion rates and strengthened customer loyalty. As a leading digital marketing agency, we prioritise comprehensive reporting on data analysis, performance metrics, and insights, offering monthly summaries and user-friendly dashboards for real-time access to results.
Strategy
Paid Media
SEO
Content
PR
Email Marketing
Your Marketing Funnel.
Your marketing funnel is crucial to your sales + marketing strategy, as it provides a structured roadmap for customer engagement and conversion. For our clients, it ensures a systematic approach to customer acquisition and retention, fostering loyalty and revenue growth.
Our clients’ marketing funnels facilitates campaign planning, performance measurement, and optimisation efforts. It allows for data-driven decision-making and continuous improvement in marketing strategies, maximising efficiency and effectiveness in customer journeys.
