About Us.
Welcome to Smith Madden.
We invite you to explore a partnership that redefines conventional marketing and focuses on premium services.
Designed to position your brand ahead of your competition, we prioritise excellence. A locally based team with global experience, we maintain an entirely in-house operation. Our focus on long-term growth drives us to integrate strategy with creativity for impactful brand narratives that are tailored for success, beyond immediate goals.
At Smith Madden, we bridge the marketing-sales gap by delivering more than quick aesthetic solutions. We offer a trust-based partnership dedicated to elevating your brand with precision, creativity and impact. Join us in shaping your brand’s future, and experience going beyond the transactional to create lasting collaborations.
Why work with us?
Full-service at a premium level
Our team is dedicated to providing a full-service, premium experience — a direct reflection of the uncompromising quality of work we deliver. We exclusively collaborate with clients who share our dedication to achieving excellence and longevity in their respective industries.
Our commitment goes beyond the ordinary, as we invest time in meticulously crafting strategies and campaigns that meet immediate goals and sets the foundation for enduring success. The level of expertise embedded in our team, boasting decades of collective experience, ensures that our clients receive not just a service but a partnership built on trust, proficiency, and a shared vision for sustained growth.
Strategy first
Our commitment to a strategy-first approach sets us apart in the realm of branding and marketing. Our focus is on long-term goals, ensuring that every campaign is intricately backed by a robust strategy aligned with both sales and marketing objectives. Our rejection of ‘tick and flick’ projects not only sets the precedent for clients focused on sustained success, but also sets an expectation on strategic delivery that cultivates longevity.
Data driven, we focus on continuous analysis and adjustment to ensure that we are remaining agile and innovative to yield the best results possible from your campaigns.
A contemporary lens
We bring a contemporary lens to the realm of branding and marketing, infusing innovation and modernity into every facet of our approach. In an ever-evolving landscape, we understand the significance of staying ahead of trends, embracing cutting-edge technologies, and adapting strategies to resonate with today’s dynamic audiences.
Our contemporary perspective allows us to craft brand narratives that not only capture attention but also remain relevant and engaging. With an innate curiosity, our team consistently educates ourselves to remain ahead of the curve and leverage the latest insights that will position our clients at the forefront of their industries.
Locally based with global reach
Our entire team at Smith Madden is physically based in our Queensland head office, with zero outsourcing. Despite our Sunshine Coast location, our extensive national client base and global experience set us apart. With over 50 years of combined industry experience across cities like Brisbane, Sydney, Melbourne, New York, London, and Dubai, our team possesses the knowledge, connections, and expertise to represent global brands. This unique blend of skills and cultural understanding guarantees seamless execution of campaigns at the highest quality, ensuring brands stand out globally and stay ahead of emerging trends.
Awards & Recognitions
Executive Committee - Maroochydore Chamber of Commerce 2023-24
Executive Committee + Sponsor - Wishlist Spring Carnival 2021-24
Members - Sunshine Coast Business Women’s Network 2021-24
Finalist Small Business Award - Sunshine Coast Business Women’s Network Awards 2023
Our Team.
Lauren Smith
Owner + Managing Director
Lauren’s role as Owner and Managing Director of Smith Madden is a testament to her visionary leadership and commitment to excellence. Throughout Lauren’s career she has amassed invaluable experience in various leadership positions within communications agencies and global hospitality groups.
Fuelled by an entrepreneurial spirit, Lauren previously led her own marketing and PR agency in Sydney. The success of this agency laid a solid foundation for the inception of Smith Madden, reflecting a commitment to delivering exceptional services in a space where creativity and innovation thrive. Lauren’s leadership is characterised by a forward-thinking approach to strategy, working with her team to embrace unique opportunities and challenges for their valued clients.
Lauren is passionate about local businesses. She is on the executive committee of the Maroochydore Chamber of Commerce and Wishlist Spring Carnival, as well as an active member of the Sunshine Coast Business Womens Network (SCBWN). Lauren was a finalist in B&T’s 30 Under 30 Entrepreneur Awards and the SCBWN Small Business Awards.
Tara Welsh
Account Director
With over two decades of experience, Tara is a seasoned creative and strategic thinker dedicated to bringing brands to life. As an agency lead, Tara assumes responsibility for developing and executing strategies aimed at nurturing and expanding client partnerships. Tara’s approach is characterised by empathy and a client-centric focus, driven by tangible results and a knack for delivering engaging and impactful brand experiences.
Tara’s expertise spans various sectors, including fashion, beauty, lifestyle, hospitality, financial and professional services. Drawing from her extensive background in both agency and client roles, Tara possesses a comprehensive understanding of branding and marketing dynamics. From defining business visions and goals, to crafting cohesive brand strategies and guiding creative teams through campaign execution, she demonstrates versatility and adeptness in navigating diverse project landscapes.
Tara's genuine passion for the creative process shines through as she leads a team of like-minded creatives, united by a shared vision for bringing brands to life.
Alex D
Digital Marketing Manager
Alex is a skilful Digital Marketing Manager carrying extensive experience across advertising in the digital landscape. With proficiency in orchestrating comprehensive campaigns across various platforms, including Google, LinkedIn, Meta, Instagram, and TikTok, Alex demonstrates a keen eye for detail and a commitment to excellence in a global team setting.
Alex possesses exceptional communication skills and carries a strong ability to prioritise tasks effectively. A confident team player with a proven track record, Alex’s experience in sports teams and various roles highlights his dedication to broader team and business goals. Alex is poised to bring significant value to clients’ accounts as Digital Marketing Manager.
Cherie Allan
Senior Graphic Designer
Cherie brings over 12 years of expertise to her role as a Senior Graphic Designer, with skills developed across diverse environments including freelancing, ad agencies, in-house positions, and creative studios.
Motivated by the stories and individuals behind the brands she collaborates with, Cherie thrives on witnessing their business triumphs. Cherie's work focuses around client collaboration throughout the creative process, allowing design objectives to be met with unparalleled creativity, innovation, and impactful results every time. As the lead of Smith Madden’s creative team, Cherie finds her niche in crafting compelling visual identities and exploring the science behind brand psychology.
Ainsley Thomas
Graphic Designer
Ainsley is a skilled Graphic Designer at Smith Madden, bringing a robust background in marketing design to the creative forefront. Proficient in creating impactful brands, EDMs, social media creatives, website design, UX, and more, Ainsley passionately thrives in the dynamic environment of a design agency.
With a keen eye for detail and innovation, Ainsley transforms client visions into visually compelling graphics that challenges industry boundaries. Ainsley’s dedication contributes to Smith Madden’s commitment to excellence, consistently delivering outstanding design solutions for clients across diverse sectors.
