The Westin Brisbane
Refreshingly unique, 5-star The Westin Brisbane has been thoughtfully designed to celebrate Brisbane’s laid-back sophistication. The hotel features contemporary rooms and suites impeccably designed with the Westin Heavenly Bed, city views & floor-to-ceiling windows. The spacious suites and Club-level rooms offer access to the Westin Club, complete with complimentary breakfast, evening drinks and canapés. Recharge with an enriching spa ritual at Australia’s only Heavenly Spa by Westin. Move well with The Westin WORKOUT Fitness Studio, and relax at Nautilus pool complete with a swim up bar. For those planning a special event or meeting in Brisbane, take advantage of a range of indoor and outdoor spaces with bespoke services. Eat well at The Charles, an aviation inspired jazz bar serving a curated menu.
Smith Madden Creative Agency was engaged by Marriott International, Brisbane Luxury Brands to provide art direction, planning and media production for their Brisbane Luxury Destination campaign featuring hotels: Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane. The aim of the campaign was to highlight the hotels as Brisbane luxury destinations, showcasing their multi-faceted appeal: presenting sophisticated and stylish for The Westin Brisbane and Marriott Brisbane hotels, while delivering bold and edgy for the W Brisbane hotel. Assets were to be utilised by Marriott International across digital touch points, PR and advertising media. Each piece of production required a strong essence of branding while communicating each property’s unique selling point (across destination, accommodation, F+B, leisure and wellness). The shoot was managed over 3 days with assets delivered swiftly, upholding qualities of the brief, and exceeding client expectations.
marriott.com | The Westin Brisbane
Videographer: Tim Birch | Photographer: Taylah Golden | Models: Amanda Ware and Chris Noffke from Chic Brisbane
SCOPE OF WORK
“The Smith Madden team provided such a new and fresh perspective on the Brisbane Marriott Hotel, The Westin Brisbane, and W Brisbane hotels. The media produced was so lux and elevated! Everything ran smoothly across the three days, and the team also provided incredible support with the shoot - the styling, the models, the briefing… everything was perfect!
Looking at the media produced for all three properties, they looked distinctly different and so aligned to each brand’s personality. Thank you to the team for their wonderful work and for ensuring that each property was represented uniquely and in its own right! We look forward to working together on future projects.”
KIMBERLEY ROBERTS
Market & Brand Director - Premium & Select Brands Marriott International
Marriott Brisbane Luxury Destination Campaign Video