Havana Haus

Smith Madden represents Havana Haus by providing a comprehensive marketing strategy tailored to their pre-launch, launch, and post-launch phases. Leveraging their expertise in marketing and design, the agency meticulously crafts a strategy that effectively promotes Havana Haus' unique offerings while maintaining a cohesive brand identity.

The marketing strategy encompasses thorough market analysis, a holistic digital marketing mix for 2023 -24, social media strategy, public relations, digital advertising, email marketing, brand collaborations, industry calendar events, marketing budgets, and a timeline. This strategic approach ensures synchronised and targeted marketing efforts to maximise Havana Haus' visibility and audience engagement.

In addition to strategic planning, Smith Madden offers a range of visual communication services to enhance Havana Haus' brand identity. The branding agency creates visually captivating email marketing templates, ensuring consistency across platforms and optimising user engagement. Additionally, the agency designs marketing collateral and branding elements, such as brochures, flyers, and posters, that reflect Havana Haus' upscale brand image and effectively communicate key messages to their audiences.

Smith Madden provides comprehensive public relations services, leveraging their visual communication expertise to create visually striking press materials, including press releases and media kits. They ensure that all PR materials align with Havana Haus' brand aesthetic and effectively communicate key messages to the media and influencers.

Focused on booking conversions, the agency also manages SEM + PPC digital ads on platforms like Meta (Instagram + Facebook) and Google, overseeing the design, setup, and ongoing optimisation of ad campaigns. This includes creating visually appealing ad designs that effectively communicate Havana Haus' brand message and drive conversions.

Smith Madden's ongoing collaboration with Havana Haus is aimed at establishing a strong brand presence, engaging the target audience effectively, and driving business growth throughout all phases of the marketing strategy.

About Havana Haus:

Havana Haus is a state-of-the-art production studio located in Coolum Beach on the Sunshine Coast, poised to become a vibrant creative hub catering to professionals and emerging artists alike. Founded by Chloe Hutchison, the studio offers a diverse range of facilities including beautifully-lit studio spaces, a podcast room, high-quality video and photography equipment, office areas, and hot-desking options. With a focus on removing barriers for creatives, Havana Haus provides a flexible space where individuals can access top-notch equipment and support without the need for significant investment. The studio's luxurious architecture and interior finishes, designed in collaboration with Bond Theory consultancy, create an inspiring environment for content creation across various mediums, from photography and videography to podcasting. With its versatile offerings and commitment to supporting artists, Havana Haus aims to be the premier destination for Sunshine Coast creatives seeking to bring their ideas to life.

Havana Haus Website | Havana Haus Facebook | Havana Haus Instagram

Client location: Coolum Beach, Sunshine Coast Queenland