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Senior Marketing Manager
Job Title: Senior Marketing Manager
Location: Sunshine Coast, Australia
Position Type: Full-time
About Smith Madden
Smith Madden is a premium creative and marketing agency based on the Sunshine Coast, partnering with leading brands across hospitality, property, travel, luxury, wellness, and professional services. Our boutique team delivers strategy, creative, production, and digital marketing at a premium level, known for our innovation, strong relationships, and results-driven approach.
Role Overview
We are seeking an experienced Senior Marketing Manager to lead strategy, manage key client relationships, and oversee multi-channel marketing initiatives across our diverse portfolio. This role requires strong strategic thinking, commercial awareness, and the ability to confidently guide both clients and internal teams.
You will be responsible for shaping strategy, leading campaigns, and ensuring seamless delivery across brand, digital, and content. You will also work closely with our Digital Marketing Manager to guide paid media, performance marketing, and digital optimisation.
Responsibilities:
Lead the development of integrated marketing strategies across key client accounts.
Oversee campaign planning and execution across brand, digital, PR, content, and partnerships.
Collaborate closely with our Digital Marketing Manager on paid media, performance campaigns, SEO/SEM, data insights, and optimisation.
Manage monthly retainers, reporting cycles, marketing calendars, and strategic frameworks.
Build strong client relationships and provide senior-level marketing guidance and leadership.
Work with account management, creative and production teams to brief, develop, and deliver premium marketing assets.
Review analytics and performance data to inform decisions and identify opportunities.
Oversee cross-channel initiatives with paper mâché magazine, including editorial and partnership integrations.
Support new business opportunities, proposals, and presentations when required.
Requirements:
5+ years in marketing strategy, account management, or digital marketing (agency experience preferred).
Proven ability to lead integrated campaigns and manage multi-channel marketing activity.
Strong understanding of digital marketing, paid media, analytics, and campaign optimisation.
Excellent communication, leadership, and stakeholder management skills.
Ability to manage multiple projects with confidence and precision.
Strong commercial thinking and problem-solving skills.
Experience with hospitality, property, or lifestyle brands is a plus.
Local Sunshine Coast applicants only, in-studio role in Mooloolaba.
Benefits:
Competitive salary commensurate with experience.
Opportunities for career advancement and professional development.
Premium and exciting client base.
Educational and upskilling opportunities.
Collaborative and supportive work environment.
Flexible work arrangements with one day work from home.
4.5 day work week with half day Fridays.
Vibrant office culture with a respectful, kind team, team events and rewards.
Smith Madden Creative Agency is a contemporary agency who specialise in strategy, creative and marketing services. Working primarily across hospitality, property, travel, luxury, professional services, and wellness - our brands are what we know and love.
A Sunshine Coast based Australian agency, we service businesses around the globe. We lead with passion and pride for every project we undertake, and truly believe that strong relationships and honest work underpin success in this industry.
We’re a friendly, creative, hard-working and fast growing team! Our small team works with brands that excite and innovate. We pride ourselves on our stellar client relationships and open communication. We value people and are flexible in our approach to work.
Our office is a contemporary studio in Mooloolaba, central to local cafes and close to the beach.
Please send your CV and a cover letter to hello@smithmadden.com.
Please note that applications without cover letters won’t be accepted.
